Graphic Design is defined as the process of visual communication which combines words, images, and ideas to present the information to the audience. Pictures are the most effective means of communication and graphic design implies this wonderfully well.The graphic designer is a specialist in solving the problems associated with visual communication. The competent graphic designers have the desired skills in Drawing, Layouting, Typography, Lettering, Diagramming, and Photography. They develop the layout and production design of newspapers, magazines, corporate reports, journals and other publications. They also create marketing brochures for services and products, promotional displays packaging, design distinctive logos for businesses and products. Due to tremendous growth of the media industry and excellent employment options available, many people are opting for professional and advanced level Graphics Design Course.
What to expect from Graphic Designers?
Most of the times graphic designers are given a brief by a client, which expresses what issue needs to be addressed and a specific outcome should be achieved. The challenge is to collect data and evaluate it to figure out with the best possible solution which can be conveyed via an image or design. The success of a good design is determined not just by how attractive the design looks, but also it should convey the message to the target audience.
A graphic designer should have expertise in
- Lay outing
- Drawing and Lettering
They should also have a strong sense of aesthetics to know the correct selection of colors, artwork, photography, and other visual elements for the design. Graphic designers use an eclectic variety of visual channels to communicate messages via shapes, fonts and colors on print design, websites and social media. A good graphic designer possesses strong interpersonal and marketing skills, in addition to an eye for details and strong knowledge of graphic design applications.